The cosmetics industry creates images of beauty, which is why packaging must be consistent with eye-catching presentation. Your packaging is the first thing the beauty die-hards you want to turn into customers are going to see. If your packaging grabs their attention and speaks to what they’re looking for, they’re likely to take your product home and give it a try. If not? It’s likely to gather dust on the shelf.

So, when it comes to cosmetic packaging, what factors should be implemented to ensure your product flies off the shelf?

Product protection

Whenever a product is shipped, there is the risk that it can get damaged, whether that be a careless delivery driver, an accident or simply a bumpy ride. Consequently, packaging must take into account these potential hazards.

Even when a customer buys a product directly from a store, they may accidentally damage the product themselves without realizing it, unless the packaging is sturdy and secure. The company that ensures safe and appropriate packaging protects its products will likely outperform competitors that disregard its importance.

Decision making

Not all products fly off the shelves because they are heavily promoted online or through television advertising. In fact, 95% of all new products fail for one reason or another, according to Forbes. The reason for this failure can be down to simply missing the mark on consumer expectations, quality or misdirection.

A products failure comes down to poor packaging, due to the fact that a good percentage of people judge products on appearance. Customers don't have the time to weigh the pros and cons of a product, so they speed up decision making based on the impression they get from packaging.

Memorable

Packaging that draws the consumer’s attention will simply make it sell better. In many ways product packaging is just as important as a television commercial. Both present exactly the same image, but repeat exposure becomes pivotal in ensuring that your product remains competitive in its market.

It’s the packaging design that will stay in people's minds whilst they consider what product to purchase and then the actual product begins to shape brand recognition.

Meet us around the globe.

03

SEP

Cosmoprof Worldwide

Bologne, Italy

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Beauty Fair

São Paulo, Brazil

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